Yes, Saffron is the most expensive spice in the world so most of us use very little. Of course we recommend you use 1/3 to 1/2 less of our saffron because our saffron is 100% pure, its aroma is power and it has 230 - 255 degrees of coloring strength. 

Maybe you can find different reasons in this matter but the most reasons are including:

• Expense comes from the extraordinary labor involved in harvesting and preparing it for storage.
• 80,000 flowers are needed to obtain one pound of Saffron.
• Every step in its cultivation, harvest and processing is done by hand.